Gore® wearBrand Evolution

We are passionate about innovations and never stop evolving. We are researchers, designers, developers and testers: enhancing athletic experiences side by side with professional athletes. Engineering the future of performance wear with our world-leading fabric technology innovations.

Starting in Spring/Summer 2018 GORE BIKE WEAR® and GORE RUNNING WEAR® will combine to form GORE® Wear. Together with you, we are convinced that we are making the next big step in uniting enthusiastic athletes under one brand roof.

Fabian Cancellara wearing a Gore-Tex Active jacket.

Fabian Cancellara is now a global Brand Ambassador for GORE® Wear!

The multiple world champion and Olympic gold medalist is one of the most successful cyclists of all time.

"I am an absolute perfectionist. As well as optimum preparation, the material also always plays a large part in difficult races. Even in my professional career, I was always the first person wanting to test new prototypes in order to develop products further and to get the most out of them"

As our global brand ambassador for GORE® Wear Fabian Cancellara will bring his experiences to the product development of highly functional bike wear. As with time trials, the details in product development are the key to functionality, innovation and perfect features

Male runner wearing a Gore zip-up jersey.
Female runner wearing a Gore zip-up jersey.